PITTI 100 – Talk with Brunello Cuccinelli – Fashion Channel
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In classical Greece, there was only one term for crafts and art: Technè. This is of great interest because it highlights the deep internal connection between art and craft.
This conception lasted until after the Renaissance, and the work of that great artist, critic and humanist scholar Giorgio Vasari bears witness to this.
Only in the 18th century, with Reason, which characterized the Enlightenment, was art distinguished from technique and craftsmanship.
Today Brunello Cucinelli bases its most authentic meaning and its aesthetic research on manual skills and craftsmanship.
They are the truest expression of humanity and the creativity of people, and are indispensable.
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