PITTI 100 -Polimoda Show in Santa Maria Novella Florence 2021 – Fashion Channel
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A special edition of the Pitti 2021 fairs that has just ended in Florence. From 30 June to 2 July, almost 400 brands chose to present their spring-summer 2022 collections in Fortezza da Basso, for the first time live post-pandemic.
Pitti 100, renamed for its 50th anniversary, brought together Pitti Uomo, Bambino and Filati.
And it marks a starting point, for brands and the entire fashion industry.
In addition to the data, there are many new items on show, especially in the setting of Pitti Uomo 2021, which this time follows rather than precedes Milano Moda Uomo.
The sartorial tradition is evolving under the banner of trends and rediscovered comfort.
“The figures show that knitwear has had the least downturn, as has sportswear. What we can say is that, despite the difficulties, this is an exciting time because new production processes are being created to find solutions that are always guided by two themes: sustainability and comfort,” says Pitti Immagine chairman Carlo Marenzi.
And so, on the one hand, the elegance of Made in Italy brands such as Brunello Cucinelli, Tombolini and Carlo Pignatelli, which presents Mediterranea, the spring summer 2022 sartorial collection, with a video dedicated to the beauty of slowness.
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