LIVIARA Highlights AHF Spring 2017 Los Angeles – Fashion Channel
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Liviara is a rare example of a made-in-America luxury label that does everything from design to manufacturing and shipping from a three-storey office and warehouse building in the suburban St. Louis community of St. Charles.
Liviara, whose brand name is a combination of female family names, is a high-end luxury label that emphasizes quality craftsmanship and uses real silk in all its pieces.
The brand’s marketing promotes both indulgence and female empowerment, and each year the company will choose a historic female role model that reflects its brand values.
Its debut collection is inspired by Marie Antoinette and comes with an opulent photo campaign that channels the extravagant style of the French dauphine.
Its 37 employees include 24 seamstresses who create the lingerie from real silk, lace, and gold-plated accessories.
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