BCBG Spring 2001 New York – Fashion Channel
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BCBGMAXAZRIA is a brand, an aesthetic and an attitude, inspired by the evolving landscapes of culture, art and design; the classic European sophistication with a modern American twist.
And it is high fashion and global style within reach. The brand believes confidence is the cornerstone of every great look, and it wants all women to feel beautiful and empowered, no matter what they’re wearing.
That’s why it is named for bon chic, bon genre, a Parisian expression that means good style, good attitude.
Created for free spirits, trendsetters and innovators, BCBGENERATION is a youthful, playful interpretation of the elegance that made BCBGMAXAZRIA famous.
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